Cookie Policy
Last Updated: January 2025
What We're Talking About
When you visit our site, small pieces of data get stored on your device. Most people call them cookies, though the technical side includes a few other methods too. They help us remember things — like whether you've been here before or which pages you found useful.
We're not doing anything sneaky. These tracking bits serve practical purposes, from keeping you logged in to figuring out which content actually helps business owners like you.
The Types We Use
Some tracking is necessary just to make the site work. Without these, you couldn't submit forms or navigate properly. They remember your session and basic preferences while you browse. We can't really turn these off without breaking things.
These remember choices you make — things like form inputs or page settings. They save you from re-entering information every time you visit. Not critical, but they make your experience smoother.
We track which pages get visited and how long people stay. This helps us understand what's working and what's confusing. The data shows patterns — like if everyone leaves at the same point in a page, we know something needs fixing.
When you arrive from an ad or campaign, we track that journey. It tells us which outreach efforts bring people who actually find value here. These also help us show relevant content if you see our ads elsewhere online.
Why This Matters for You
Better tracking means we can spot problems faster and fix them. If our content performance analysis shows that business owners struggle with certain sections, we rewrite them. When we see which case studies get read completely, we create more of that kind of content. It's a feedback loop that makes the site more useful.
What Gets Tracked Specifically
Here's what we actually collect through these methods:
- Pages you visit and how long you spend on each one
- Where you came from — search engines, direct visits, referral links
- Device type and browser you're using (helps with mobile optimization)
- General location at the city level, not your exact address
- Which links you click and forms you interact with
- Whether you've been here before and when you last visited
We don't collect personal information through cookies unless you specifically provide it through forms. And when you do fill out contact forms, that data gets handled according to our privacy policy — separate from this tracking discussion.
How Long They Stick Around
Different tracking pieces have different lifespans. Session cookies disappear when you close your browser. Others might last a few weeks or months, depending on their purpose.
| Type | Duration | Purpose |
|---|---|---|
| Session tracking | Until browser closes | Maintains your current visit |
| Preference storage | 30 days | Remembers your settings |
| Analytics data | 24 months | Long-term behavior patterns |
| Marketing attribution | 90 days | Tracks campaign effectiveness |
Your Control Options
You're not stuck with our tracking if you don't want it. Every browser lets you manage this stuff, though the exact steps vary.
Most browsers have settings where you can block cookies entirely, delete existing ones, or set up exceptions for specific sites. You can usually find these under Privacy or Security settings. Keep in mind that blocking everything might break some functionality — like staying logged in or remembering form data.
There are also browser extensions designed specifically for this. They give you more granular control over what gets tracked and by whom. Some block only third-party trackers while allowing first-party ones from the sites you actually visit.
Third-Party Services
Some tracking comes from tools we use rather than code we wrote. Analytics platforms, for instance, set their own cookies to measure site performance. These services have their own policies about data collection and retention. We choose vendors carefully, but you should know that their tracking isn't entirely within our control.
Changes to This Policy
We update this document when our tracking practices change. That might happen if we add new analytics tools or stop using old ones. Check the date at the top to see when we last revised it.
Significant changes get announced through our usual channels, but we're not going to email everyone every time we make a minor wording adjustment.
Note: This policy specifically addresses tracking technologies. For information about how we handle personal data you provide directly, see our Privacy Policy.
Questions About Tracking?
If something here isn't clear, or you want to know more about specific tracking methods we use, reach out.
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