Work That Actually Worked
You know what? Most portfolio pages look the same. Beautiful screenshots, vague descriptions about "increasing engagement" or "boosting conversions." But what does that really tell you?
We wanted to do something different here. Show you the actual problems we solved, the messy situations we walked into, and what happened after. Because that's what matters when you're considering working with someone.
These are real projects from the past year working with businesses across Thailand. Some went exactly as planned. Others took unexpected turns that taught us just as much.
Recent Projects Worth Talking About
Four different challenges. Four completely different approaches. What they had in common was a willingness to dig into the data and make changes based on what we actually found.
Manufacturing Export Site Overhaul
A mid-sized manufacturer had a beautiful website that wasn't bringing in inquiries. Their assumption was they needed better design. What we discovered was different.
The technical specifications buyers needed were buried four clicks deep. Product categories didn't match how international buyers actually searched. And their strongest case studies were hidden in a PDF library nobody opened.
We reorganized their content architecture around buyer research patterns and surfaced technical data earlier in the journey. Not glamorous work, but it changed the conversation.
Professional Services Content Audit
An accounting firm had been publishing weekly blog posts for three years. They had over 150 articles and weren't sure if any of it was helping.
Turns out about 70% of their content was competing against itself for the same keywords. Another chunk was answering questions their actual clients never asked. But there were gems in there.
We identified the 30 pieces that were actually performing, consolidated redundant content, and built topic clusters around what their clients genuinely searched for. Sometimes less really is more.
E-commerce Performance Deep Dive
An online retailer knew their conversion rates were below industry average but couldn't pinpoint why. They'd tried everything from new photography to discount campaigns.
The issue wasn't visual or price-related. Their product descriptions were written like catalog entries. No context about use cases, no comparison information, nothing that helped people make confident decisions.
We rewrote descriptions for their top 50 products using actual customer questions from support tickets. Added comparison tables. Included scenario-based recommendations. The difference showed up within weeks.
Tourism Content Strategy Pivot
A tourism operator was stuck in a pattern of creating generic destination content that nobody was finding. Competition in travel content is brutal, and they were getting lost.
Instead of competing with major travel sites, we helped them focus on their actual expertise: specialized experiences for a specific type of traveler. We analyzed which content formats were getting engagement and doubled down on what worked.
Video walk-throughs of lesser-known locations started performing better than polished promotional content. Detailed logistics guides outperformed inspirational posts. So we adjusted the entire content calendar around those insights.
How We Actually Approach This Work
Every project is different, but there's a pattern to how we dig into content performance issues. It's not particularly exciting, but it's what gets results.
Understanding What You're Working With
Before anything else, we need to see the full picture. That means diving into your analytics, looking at actual user behavior patterns, reviewing your content library, and talking to people who interact with customers. We're looking for gaps between what you think is happening and what's actually happening.
Finding the Real Problems
This is where experience matters. Sometimes the issue you think you have isn't the actual problem. We analyze content performance across multiple dimensions, compare against realistic benchmarks for your industry, and identify where the biggest opportunities exist. Not everything needs fixing at once.
Building a Practical Plan
We prioritize based on what will make the biggest difference soonest. Some changes are quick wins. Others require more substantial work. We map out a realistic timeline, identify what resources you'll need, and make sure everyone understands what success looks like.
Implementing and Measuring
This is where theory meets reality. We implement changes systematically, track performance closely, and adjust based on what the data tells us. Not everything works perfectly the first time, and that's okay. The goal is continuous improvement based on real results.
What Clients Actually Say
We asked a couple of recent clients if they'd share their experience. These are their unedited thoughts about working together.
What impressed me most was their willingness to challenge our assumptions. We came in thinking we needed to completely rebuild our content strategy, but they showed us we had solid foundations that just needed better organization. That saved us significant time and budget while still delivering meaningful improvements to our search visibility.
The most valuable part wasn't just the analysis itself, but learning how to read our own data better. They taught us which metrics actually matter for our business and which ones are just vanity numbers. Now our team makes better content decisions even without external help. That knowledge transfer was worth the investment alone.