We Help You Figure Out What's Actually Working
Most businesses collect data but struggle to understand it. We analyze your content performance in ways that make sense – showing you what drives results and where opportunities hide.
Talk About Your ContentTraffic Pattern Analysis
Numbers tell stories if you know what to look for. We examine how people find your content, what keeps them engaged, and where they lose interest.
- Source tracking and channel effectiveness
- User journey mapping through content
- Bounce rate context and reasons
- Device and location patterns
Engagement Deep Dive
Beyond surface metrics, we look at how audiences interact with different content types. Time spent matters, but so does what happens after someone reads.
- Content consumption patterns
- Scroll depth and attention spans
- Click behavior on internal links
- Return visitor analysis
Conversion Context
Not every piece of content needs to sell directly. We help you understand which content supports decisions and how different pages contribute to outcomes.
- Assisted conversion tracking
- Content path to purchase
- Form completion rates
- Email signup effectiveness
Our Analysis Process
We don't just send you spreadsheets. Each analysis follows a structured approach that connects data points to actual business decisions.
Data Collection Setup
First month we establish proper tracking. Many businesses realize their current setup misses crucial information.
Baseline Assessment
Understanding where you are now. We document current performance across all content types and channels.
Pattern Recognition
Looking for what works consistently versus one-off successes. This reveals your content strengths.
Actionable Reporting
Monthly insights that connect findings to specific improvements you can make.
What Business Owners Tell Us
Companies working with us usually see things in their data they missed before. Here's what a few have said about the experience.
"I thought our blog wasn't working because views were down. Turns out the right people were reading longer pieces and actually contacting us. Changed how we think about content completely."
"The monthly reports actually make sense now. Before we had Google Analytics but no idea what mattered. Now we know which content types bring customers and which just fill space."
"We stopped creating content nobody cared about. The analysis showed three topic areas that drove most engagement. Focused there and saw inquiry rates improve within two months."
What Happens After Analysis
Good analysis leads to better decisions. Most clients start seeing changes within the first quarter once they understand which content deserves more attention.
Content Efficiency
Focus efforts on formats and topics that demonstrate consistent audience engagement and business relevance
Resource Allocation
Stop creating content that doesn't serve business goals and invest more in what actually moves metrics
Strategy Clarity
Understand which channels deliver quality traffic and where marketing budgets create measurable impact
Performance Context
See how content supports customer journeys rather than judging individual pieces in isolation