Find Out What Your Content Actually Does
We spend our days tracking how content performs in the real world. Not the vanity metrics — the stuff that matters. Because you deserve to know if your content strategy is actually working or just burning budget.
Born From Too Many Failed Content Campaigns
Back in 2021, I was consulting for a mid-sized e-commerce company in Bangkok. They'd spent months creating "engaging content" — blogs, videos, social posts. Beautiful stuff. But sales? Flat.
Turns out nobody was reading past the first paragraph. The videos had great view counts but zero conversions. The social posts got likes from competitors, not customers.
That's when we built our first real tracking system. Not just analytics — actual performance mapping that showed what content moved people to action and what just sat there looking pretty.
Track Real Behavior, Not Just Pageviews
Most content analytics tell you how many people showed up. We tell you what they did when they got there.
- Scroll depth mapping — where people actually stop reading
- Engagement timing — when they lose interest or lean in
- Download triggers — what makes people actually grab your resources
- Conversion paths — which content leads to action versus distraction
- Cross-content patterns — how different pieces work together or against each other
We don't just collect data. We map the journey from "mildly interested visitor" to "person who actually does something."
Why Your Whitepapers Gather Digital Dust
You spent weeks creating that comprehensive guide. Got a designer involved. Polished every word. Put it behind a form. And then... silence.
We've analyzed hundreds of content download scenarios. The patterns are clear: people bail when the ask feels bigger than the perceived value. But here's what's interesting — the download itself isn't the goal. It's a signal of intent.
Our tracking shows you exactly where people decide your content is worth the exchange. And more importantly, what happens after they download. Because a PDF sitting in someone's downloads folder isn't valuable. A PDF that changes their mind or behavior is.
Content That Actually Moves Your Business Forward
Last year we worked with a professional services firm that had 47 blog posts, 12 case studies, and a library of resources. Traffic was decent. Engagement metrics looked fine. But they couldn't trace a single client back to their content.
After mapping their content performance, we found that two specific blog posts — neither of them the most popular — were consistently in the path of prospects who became clients. Three case studies were getting read by decision-makers at the exact right time in the sales cycle.
They didn't need more content. They needed to understand which content was actually working and why. That's the shift we help businesses make.
What Our Clients Discover
Real feedback from businesses who wanted to know if their content was actually working.
"We thought our most popular blog post was driving leads. Turboelitemax showed us it was actually our third-most-read article that prospects looked at right before contacting us. That one insight changed our entire content priority list. Now we focus on creating content that actually moves people toward a decision, not just content that gets clicks."